Privacy Policy

Privacy Policy

  1. INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY
    1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how we handle your personal data when you use our website. Personal data includes all data that can identify you personally.
    1.2 The responsible party for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is [Shop Name]. The responsible party for processing personal data is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data.
    1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

  2. DATA COLLECTION WHEN VISITING OUR WEBSITE
    If you use our website for purely informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect the data your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data necessary for us to display the website:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (possibly in anonymized form)
    The processing is carried out based on our legitimate interest in improving the stability and functionality of our website in accordance with Article 6(1)(f) GDPR. The data will not be passed on or used in any other way. However, we reserve the right to retrospectively check the server log files if there are specific indications of unlawful use.
  1. COOKIES
    To make our website more attractive and enable the use of certain functions, we use cookies on various pages. These are small text files stored on your device. Some of the cookies we use are deleted after the browser session ends (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser the next time you visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data and IP address values, to the extent applicable. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie.

Some cookies serve to simplify the ordering process by storing settings (e.g., remembering the content of a virtual shopping cart for a later visit). If personal data is also processed by individual cookies implemented by us, the processing is carried out either for the execution of the contract in accordance with Article 6(1)(b) GDPR or based on our legitimate interest in ensuring the best possible functionality of the website and a customer-friendly, effective design of the visit in accordance with Article 6(1)(f) GDPR.

We may work with advertising partners who help us make our website more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive (third-party cookies) when you visit our website. If we cooperate with such advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the respective sections below.

Please note that you can set your browser to notify you when cookies are set and decide individually whether to accept them or exclude the acceptance of cookies for specific cases or generally. Each browser manages cookie settings differently. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for the respective browsers at the following links:

  • Internet Explorer: [link]
  • Firefox: [link]
  • Chrome: [link]
  • Safari: [link]
  • Opera: [link]

Please note that if cookies are not accepted, the functionality of our website may be restricted.

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CONTACTING US

  1. When you contact us (e.g., via contact form or email), personal data will be collected. The data collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and for the related technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Article 6(1)(f) GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted after your request has been fully processed, provided that there are no statutory retention obligations to the contrary.

  2. DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION
    In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the purpose of contract execution or opening a customer account. The specific data collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the address provided by the responsible party. We store and use the data you provide for contract execution. After the contract has been fully executed or your customer account deleted, your data will be blocked for further use and deleted after the expiration of the statutory retention periods, unless you have expressly consented to further use of your data or a legally permissible further use of the data is reserved by our side, about which we will inform you accordingly.

  3. USE OF YOUR DATA FOR DIRECT ADVERTISING
    6.1 Registration for our email newsletter
    If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Any additional data is voluntary and will be used to address you personally. For the dispatch of the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed that you agree to the sending of newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive future newsletters by clicking on a link.
    By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

6.2 Newsletter dispatch to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services, such as those already purchased, from our range by email. For this, we do not need to obtain separate consent from you. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6(1)(f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for advertising purposes at any time, with effect for the future, by notifying the responsible party mentioned at the beginning. After receipt of your objection, the use of your email address for advertising purposes will cease immediately.

  1. DATA PROCESSING FOR ORDER PROCESSING
    7.1 To process your order, we work together with service providers who assist us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers as necessary in accordance with the following information.
    The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, provided this is necessary for the delivery of the goods. Your payment data will be passed on to the commissioned credit institution as part of the payment processing, provided this is necessary for the payment process. Where payment service providers are used, we explicitly inform you below. The legal basis for the transfer of data is Article 6(1)(b) GDPR.

7.2 Use of Payment Service Providers (Payment Processors)

  • PayPal
    When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), within the framework of the payment processing. The transfer is made in accordance with Article 6(1)(b) GDPR and only to the extent necessary for the payment processing.
    PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6(1)(f) GDPR based on PayPal’s legitimate interest in determining your solvency. PayPal uses the result of the credit check with respect to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, these are based on a scientifically recognized mathematical-statistical procedure. Address data is also included in the calculation of the score values, among other things. Further data protection information, including information about the credit agencies used, can be found in PayPal’s privacy policy: PayPal Privacy Policy.
    You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

  1. CONTACT FOR REMINDER REQUESTS
    We use your email address to remind you once of submitting a review of your order, provided you have given us your express consent during or after placing your order in accordance with Article 6(1)(a) GDPR. You can revoke your consent at any time by sending a message to the responsible party for data processing.

  2. USE OF SOCIAL MEDIA PLUGINS
    9.1 Facebook Plugins with Shariff Solution
    We use social plugins ("plugins") of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"), on our website.
    To increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins but only using an HTML link. This integration ensures that no connection with Facebook’s servers is established when you access a page of our website containing such buttons. If you click on the button, a new browser window will open and call up the Facebook page where you can interact with the plugins (if necessary after entering your login details).
    Facebook Inc. is certified under the EU-US Privacy Shield, ensuring compliance with the level of data protection applicable in the EU. For more information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and options for protecting your privacy, please refer to Facebook’s privacy policy: Facebook Privacy Policy.

9.2 Google+ Plugins with Shariff Solution
On our website, we use social plugins ("plugins") of the Google+ social network, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Similar to the Facebook plugin, these buttons are integrated as an HTML link. Further details are identical to the description provided above for Facebook plugins.

9.3 Instagram Plugin with Shariff Solution

On our website, we use social plugins ("plugins") of the Instagram online service, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").
To enhance the protection of your data when you visit our website, these buttons are not fully integrated as plugins but only as an HTML link. This ensures that no connection to Instagram’s servers is made when you access a page on our website that contains these buttons. If you click the button, a new browser window will open, calling up Instagram's page, where you can interact with the plugins (if necessary, after entering your login details).
Instagram LLC. is certified under the EU-US Privacy Shield, ensuring compliance with the EU’s data protection standards. For more information on how Instagram collects and processes data, as well as your rights and options for protecting your privacy, please refer to Instagram's privacy policy: Instagram Privacy Policy.

  1. ONLINE MARKETING
    10.1 DoubleClick by Google
    This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
    DoubleClick uses cookies to display relevant advertisements to users, to improve campaign performance reports, or to avoid showing the same advertisement multiple times. Google uses a cookie ID to record which ads are shown in which browser and to prevent them from being shown multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Article 6(1)(f) GDPR.
    Additionally, DoubleClick may use cookie IDs to track conversions related to ad requests. This occurs, for example, when a user views a DoubleClick ad and later uses the same browser to visit the advertiser’s website and make a purchase. According to Google, DoubleClick cookies do not contain personally identifiable information.
    Due to the tools used for marketing, your browser automatically establishes a direct connection to Google’s servers. We have no influence over the extent or further use of the data collected through the use of this tool by Google. To the best of our knowledge, by integrating DoubleClick, Google receives information that you have accessed the relevant section of our website or clicked on one of our ads. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered or logged into Google, the provider may obtain your IP address and store it.
    If you want to object to participating in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, which you can do through this link, or you can download and install the browser plugin available at this link.
    Google LLC is certified under the EU-US Privacy Shield, ensuring compliance with the data protection standards in the EU.
    For further information about DoubleClick by Google’s privacy policy, please visit: Google Privacy Policy.

10.2 Use of Google AdWords Conversion Tracking
This website uses the Google AdWords online advertising program and Google AdWords Conversion Tracking, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
We use Google AdWords to draw attention to our attractive offers through advertisements on external websites. Based on the data from these advertising campaigns, we can determine how successful individual advertising measures are. Our goal is to show you advertisements of interest to you, to make our website more appealing, and to achieve a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on a Google AdWords advertisement. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not intended for personal identification. If the user visits specific pages on this website and the cookie has not yet expired, Google and we can detect that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users.
If you do not wish to participate in tracking, you can block this by deactivating the Google Conversion Tracking cookie via your internet browser’s user settings. You will not be included in the conversion tracking statistics.
We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Article 6(1)(f) GDPR.
Google LLC is certified under the EU-US Privacy Shield, ensuring compliance with the EU’s data protection standards.
For further information about Google’s privacy policy, please visit: Google Privacy Policy.

You can permanently disable cookies for ad preferences by configuring your browser software accordingly or by downloading and installing the browser plugin available at: Google Ad Settings.

Please note that certain features of this website may not function properly if you disable the use of cookies.

  1. WEB ANALYTICS SERVICES
    Google (Universal) Analytics
    This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files stored on your computer that allow the analysis of your website usage. The information generated by the cookie about your use of this website (including your anonymized IP address) is generally transmitted to and stored by Google on servers in the USA.
    This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures that IP addresses are only processed in an anonymized form to prevent direct personal references.
    In exceptional cases where personal data is transferred to the US, the processing is based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Article 6(1)(f) GDPR.
    Further information about Google Analytics and privacy can be found at: Google Analytics Support.

 

  1. RETARGETING/REMARKETING/RECOMMENDATION ADVERTISING

Facebook Custom Audience via Pixel Method


This website uses the “Facebook Pixel” by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). With explicit consent, the behavior of users can be tracked after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimize future advertising strategies.

The data collected is anonymous to us, meaning it does not provide any personal information about users' identities. However, the data is stored and processed by Facebook, so it can be connected to the respective user profile and Facebook can use the data for its own advertising purposes, in accordance with Facebook's Data Use Policy (https://www.facebook.com/about/privacy/).
You can enable Facebook and its partners to display ads both on and outside of Facebook. For these purposes, a cookie may be stored on your computer. These processing activities only occur if you have given explicit consent under Article 6(1)(a) GDPR. Consent to the use of the Facebook Pixel may only be declared by users who are over 13 years old. If you are younger, please ask your parent or guardian for permission. Facebook Inc. is certified under the EU-US Privacy Shield, which ensures compliance with the EU’s data protection standards.
To disable cookies on your device for future use, you can set your browser to prevent the installation of cookies or delete already saved cookies. Turning off all cookies may affect some functions on our website. You can also disable the use of cookies by third-party providers, such as Facebook, on this page: Digital Advertising Alliance.

Google AdWords Remarketing


Our website uses the features of Google AdWords Remarketing, which allows us to advertise this website in Google search results and on third-party websites. The provider of this service is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).


To achieve this, Google places a cookie in your browser, which automatically enables interest-based advertising through a pseudonymous cookie ID and based on the pages you have visited. The processing is based on our legitimate interest in optimal marketing of our website according to Article 6(1)(f) GDPR.
Further data processing will only occur if you have agreed to Google linking your web and app browsing history with your Google account, and using information from your Google account to personalize ads you view on the web. If you are logged into Google during your website visit, Google uses your data in combination with Google Analytics data to create and define audience lists for cross-device remarketing. To support this, Google temporarily links your personal data with Google Analytics data to form target groups. You can permanently disable cookie tracking for advertising by downloading and installing the browser plug-in available at the following link: Google Ad Settings Plugin.


You can also set your browser to inform you about the use of cookies and allow cookies only in individual cases or exclude cookies for certain cases or in general.
Google LLC is certified under the EU-US Privacy Shield, which guarantees compliance with EU data protection standards.


For more information on Google's privacy practices regarding advertising, visit Google Privacy Policy.

  1. RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights (rights to information and intervention) regarding the processing of your personal data, which we inform you about below:

  • Right of access according to Article 15 GDPR: You have the right to request information about your personal data processed by us, the purposes of the processing, the categories of personal data concerned, the recipients or categories of recipients to whom your data has been disclosed, the envisaged retention period, and your rights regarding correction, deletion, restriction of processing, objection, and complaint to a supervisory authority. You also have the right to know whether your data was collected from another source, whether automated decision-making or profiling takes place, and to be informed about the guarantees in place for any transfer of your data to third countries.
  • Right to rectification under Article 16 GDPR: You have the right to request immediate rectification of incorrect data concerning you and/or completion of incomplete data stored by us.
  • Right to erasure under Article 17 GDPR: You have the right to request the deletion of your personal data under the conditions of Article 17(1) GDPR. However, this right does not apply if the processing is necessary to exercise the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest, or to establish, exercise, or defend legal claims.
  • Right to restriction of processing under Article 18 GDPR: You have the right to request the restriction of the processing of your personal data, provided the accuracy of your data is contested by you, if the processing is unlawful, but you oppose its erasure, if we no longer need the data for the purposes of processing but you require the data for the establishment, exercise, or defense of legal claims, or if you have objected to processing based on your particular situation pending the verification of whether our legitimate grounds override yours.
  • Right to be informed under Article 19 GDPR: If you have exercised your right to rectification, erasure, or restriction of processing, the controller is obliged to communicate this rectification or erasure of data or restriction of processing to all recipients to whom the personal data has been disclosed, unless this proves impossible or involves disproportionate effort. You have the right to be informed about those recipients.
  • Right to data portability under Article 20 GDPR: You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format, or to request its transfer to another controller, where technically feasible.
  • Right to withdraw consent under Article 7(3) GDPR: You have the right to withdraw any consent you have previously given for data processing at any time, with effect for the future. If you withdraw your consent, we will immediately erase the relevant data unless further processing can be based on a legal basis for processing without your consent. The withdrawal of consent will not affect the lawfulness of the processing carried out based on consent before its withdrawal.
  • Right to lodge a complaint under Article 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or the location of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT


IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE REASONS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ESTABLISH, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL IMMEDIATELY STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

  1. DURATION OF STORAGE OF PERSONAL DATA
    The duration of storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax law retention periods). After the period expires, the corresponding data will be routinely deleted unless it is still required for contract fulfillment or contract initiation, and/or we have a legitimate interest in further retention